The Unsinkable Titanic
Generally the accident of the Titanic is not seen in relation to aspects of quality. But by taking a closer look, the connection becomes obvious.
Firstly, the Titanic was regarded as unsinkable. Of course nowadays this notion seems ridiculous as everybody knows that the ship sunk. But in 1912 when the ship was built, people believed that the 70,000 tonnes of steel was unsinkable.
But how did the myth of the unsinkable Titanic as a quality aspect come about? The ship builder Harland and Wolff, who was in the first instance responsible for defining the quality attributes of the ship, declined to have ever advertised the ship as unsinkable. However, the ship line that operated the Titanic seemed to have believed it to be so. In an advertisement in 1910 the two ships Olympic and Titanic were called, ‘designed to be unsinkable.’ Later, after the ship sank, the White Star Line insisted that the words of the advertisement only pointed to the design of the ship but not the ship itself.
However, it truly can be believed that the ship line supported their own myth that the Titanic was unsinkable. When the White Star Line was informed that the Titanic was in trouble, the Vice President announced, “We place absolute confidence in the Titanic. We believe the boat is unsinkable.” By the time these words were spoken, the Titanic was already at the bottom of the ocean.
Departure of the Titanic in 1912:
Sinking of the Titanic: