In 1995 the Brent Spar became world famous. The North Sea oil storage and tanker loading buoy located in the Brent oilfield, was operated by Shell UK. But in 1995 the Brent Spar became an object of public concern when the British government announced its support for Shell’s application for disposal of the buoy in deep Atlantic waters.
Greenpeace organised a worldwide, high-profile media campaign against the plan. Greenpeace activists occupied the Brent Spar for more than three weeks and organised a widespread boycott of Shell service stations in Germany. After weeks the boycotts were showing their impact and Shell abandoned its plans to dispose of the Brent Spar at sea. Shell decided to pursue only on-shore disposal options, as favored by Greenpeace and its supporters. But the image of the oil company continually suffered and it became subject to more demonstrations. One favorite target became the brand name which was again and again changed to “hell”.
Examples of links of webpages claming Shell to be hell:
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